Wednesday, September 22, 2010

The Nation that Greens Together...

The future of the green movement lies in the production and innovation of green technology and the creation of an organized industry around it. Branching from last weeks post of "too little" action on the American side of the movement, our minimized effort of bag taxes and reusable mugs isn't going to spark the great job stimulus that China is gearing up for.

While I don't think that climate change is best addressed in the round-a-bout manner of creating more jobs, it is a convincing argument for those politicians and legislators more focused on the potential short-term economic recession than the long-term environmental degradation. Our economy is never going to turn 180degrees into a green manufacturing state, but the greening of industry already in place could occur so much more easily, take the 1971 clean air act for example.

Viewing the environmental progression on a global scale is, in my opinion, a positive result of this race-like attitude. Noting the space-race (one of the only international races I'm aware of) a nationalized initiative and positively driven collective attitude toward the environment as an industry could lead to an improved folk-image of green American dreams. Maybe this competition will "whip us in shape," and soon we'll be faced with cheesy low-fi posters of biking to work or slogans of family unity through recycling. It's not a stretch from the math and science drive of the 60's and 70's; unfortunately the hardest sell is that reaching a cleaner Earth is as important and walking on the moon.

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